The potential for moolah can only help GM who is reporting a 21% drop in sales for the month of June. They are probably hoping more then ever that the 65 cars they provided to Transformers for all that screen time will translate to customer dollars later.
According to Variety, since Transformers is getting basically a 7 day opening rather then typical 3-day weekend, it could translate to big sales. Most predict going over the $100 million. Overseas sales have the total so far at $36.2 million on 2,133 venues in 10 "markets" or countries for a per screen average of $16,980. For overseas, thats lots of money in a short period of time. For giggles and based on no facts, I predict Tuesday sales of $24 million and a 7 day total of $118 million.
